andandrew
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Netflix no Chill

 

Netflix EVERYWHERE!!

When Netflix launched their service worldwide in 2016, The Secret Little Agency was their creative partner in Asia. I was part of the team that grew Netflix's brand presence in Asia through social media and marketing. From content creation to real-life experiences, I oversaw the creative process.

It was a crazy experience working with a brand I love. Everyday was a day to create and learn some new skills. Our work won us a couple of awards, including the Southeast Asia Experiential Marketing Agency of the Year in 2016.

In the spirit of listicles..


SELECTED WORK

10 Ways to Netflix No Chill

1. Coming to Asia

First things first— The big announcement. #NetflixEverywhere

2. #ClubNetflix

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A week after launch, we gathered 12 of Asia’s top influencers for a weekend and gave them sneak peek of Netflix. Vignettes of various shows were recreated throughout the hotel, a curated programme and care kit completed the Netflix experience.

3. Easter Eggs

For easter, omelette fans eggcited with easter eggs of their favourite shows. [WATCH]

4. Litchfield Penitentiary Cafeteria

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For the launch of the fourth season of Orange is the New Black, we wanted to bring the show experience to life by recreating the infamous cafeteria. I lead the transformation of the space. [LINK]

5. The Ways of the Iron Fist

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252,000 people in the Philippines watched me sort out M&M’s live on Facebook.

6. Netflix Switch

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Collaborating with the tech team, we created a switch that would let you Netflix in peace.

7. #MyChefsTable

An Instagram competition to promote Chef’s Table. Also, one of the many times that I filled the office up with my “Netflix things”. [LINK]

8. The Most Unfortunate Production

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We had the most unfortunate production creating the promotion for A Series of Unfortunate Events. I was most proud of the behind the scenes video. [LINK]

9. Where’s Pablo

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When Instagram launched its zoom feature, we used that as an opportunity for our fans to spot their favourite characters in a Where’s Pablo competition.

10. #Petflix

It was my first time ever working with dogs, we wanted to recreate famous show scenes with them. I had to source outfits (tip: kid’s clothes) and create props, on shoot day it was puppers! [WATCH]


CORE TEAM (The Originals)
CCO: Han
Strategy: Eunice
Content: Wen
Creative: Andrew
Motion: Veron
Account: Peggy, Yishi