Netflix EVERYWHERE!!
When Netflix launched their service worldwide in 2016, The Secret Little Agency was their creative partner in Asia. I was part of the team that grew Netflix's brand presence in Asia through social media and marketing. From content creation to real-life experiences, I oversaw the creative process.
It was a crazy experience working with a brand I love. Everyday was a day to create and learn some new skills. Our work won us a couple of awards, including the Southeast Asia Experiential Marketing Agency of the Year in 2016.
In the spirit of listicles..
SELECTED WORK
10 Ways to Netflix No Chill
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1. Coming to Asia
First things first— The big announcement. #NetflixEverywhere
2. #ClubNetflix
A week after launch, we gathered 12 of Asia’s top influencers for a weekend and gave them sneak peek of Netflix. Vignettes of various shows were recreated throughout the hotel, a curated programme and care kit completed the Netflix experience.
3. Easter Eggs
For easter, omelette fans eggcited with easter eggs of their favourite shows. [WATCH]
4. Litchfield Penitentiary Cafeteria
For the launch of the fourth season of Orange is the New Black, we wanted to bring the show experience to life by recreating the infamous cafeteria. I lead the transformation of the space. [LINK]
5. The Ways of the Iron Fist
252,000 people in the Philippines watched me sort out M&M’s live on Facebook.
6. Netflix Switch
Collaborating with the tech team, we created a switch that would let you Netflix in peace.
7. #MyChefsTable
An Instagram competition to promote Chef’s Table. Also, one of the many times that I filled the office up with my “Netflix things”. [LINK]
8. The Most Unfortunate Production
We had the most unfortunate production creating the promotion for A Series of Unfortunate Events. I was most proud of the behind the scenes video. [LINK]
9. Where’s Pablo
When Instagram launched its zoom feature, we used that as an opportunity for our fans to spot their favourite characters in a Where’s Pablo competition.
10. #Petflix
It was my first time ever working with dogs, we wanted to recreate famous show scenes with them. I had to source outfits (tip: kid’s clothes) and create props, on shoot day it was puppers! [WATCH]
CORE TEAM (The Originals)
CCO: Han
Strategy: Eunice
Content: Wen
Creative: Andrew
Motion: Veron
Account: Peggy, Yishi